Artificial Intelligence (AI) is the future of social media, and you’re going to want it! All social media platforms run on AI because of the huge amount of data. Without AI you would not see feeds relevant to you, or get notified of various events and more. But, despite all social media platforms running on AI, many people do not realise that they can harness AI to do their own social media as well.
Without AI, social media is a full time job. But now AI can be used for social media in many ways that save you so much time and actually get better results. This blog will explore some of the ways it can be used to harness even stronger results.
Understanding your target audience
If you are lacking customers, it could be that your targeting is not quite right. You can use AI to identify and understand your perfect customers. AI can study who your customers are, what they do, and how they spend their time. It will identify the right keywords to use in your posts so that you’re targeting the right people with content that speaks to them.
Social media offers a wealth of data on people and AI can quickly sift through that data and segment who your ideal customers are. On top of that it can then drill down into so many details about them using social media data like twitter or linkedin or instagram. You can understand the segment characteristics and what they are like, as well as what they do, what types of language appeals to them, what media they read, what television or movies they consume, where they shop, and even what kind of behavioural drivers they have as well as who their influencers are and a whole lot more.
Create your social media posts
AI has become very good at generating content. This can be done for you to save time and to avoid some of the repetitive work. AI can be used to generate short social media posts right through to long form copy like this. Would you be surprised to know that this blog was written by AI? Well, it was. In fact, at the moment, all blogs on this website have been written by AI. Hey – we are busy too and if AI can speed things up – great! And guess what? After writing a long form blog like this one, we then use AI to generate many short posts from the long form copy and put that out on social media. Not bad – right! Save time where ever you can!
AI to identify the most engaging visual elements of your posts
There are several AI tools that analyze your topic and social channels and they can advise you for that topic which colours, images, and even elements of images will get you more engagement with your ideal target audience. And not only images. It also can tell you what hashtags, and even what emoji’s to use for stronger engagement!
Schedule your posts
AI can analyze our history and identify what days and times you get better engagement. In fact, if AI schedules your posts both your reach and engagement will grow exponentially. My main channel social media reach was very low – a few hundred views per post. I started using AI to write and schedule and my reach is gone up dramatically. Last week my top post was 19,900. That is after using it for a few months but even after a week of use i jumped from a few hundred to a few thousand and it has steadily gone up since then. I have not used on instagram yet as I don’t really use that channel much but it links to all channels. If you use AI to schedule your posts for when your ideal people are online and engaged, then you can really increase the reach of your social media content and AI can figure that out for you automatically. This will help with staying engaged and building up that following on those channels!
AI monitors all your social media
There are some pretty great AI tools that analyze what’s going on in social media. This includes monitoring all of the platforms that have been created over the years – Facebook, Twitter, Instagram etc. In fact, AI can also be used to monitor your social media and respond in real time. This is where AI really starts to differentiate itself from humans. The difference between a live chat with an employee, as well as monitoring other brands’ social media pages or being present on the different platforms such as Facebook, Twitter, Instagram and more at any given time is that you will have a huge pool of data which means you can see patterns emerge much faster than any human could ever hope to do so.
Recently, there has been a lot in the press about social media and how it can either make or break your business. From 2017 to 2018, there was a 28% increase in businesses using social media for their marketing strategy. This is because people are using social media more than ever before – 2.7 billion Facebook users alone! As you would expect with this amount of use, so many things can go wrong when running a company’s social-media campaign but AI can take some of that stress off you.
If artificial intelligence still seems like an overwhelming topic, you’re not the only one who might be intimidated by it. After all, we’re business owners and entrepreneurs, not data scientists.
Good news: You don’t need to be a data scientist to understand, start using, and make a massive impact with the help of AI. You just need to start learning about tools that could help you.
How to find the right tools
The key thing is finding the right tools. Many of the tools that are great are priced way beyond the budget of a small to medium sized business. They cost tens to hundreds of millions to create these tools so it makes sense they want to make their money back so many do only target big corporates. However, a new generation of tools for small business exists. The challenge is sorting the wheat from the chaff. Many AI tools promise a lot but deliver little. That’s where AI-cademy comes in. We do the research for you to identify which ones really can help and have sound AI behind them, and we check which are affordable by small business, and then we test a lot of them. Not all. There are over 25,000 tools out there and if we subscribed to every single one to test we would be out of business. But, we do test the exciting ones to find the best of the best in the right price range. Often we also fall in love with them and start using them also. Like this tool for writing.
If you want to get an overview of how AI can be used in your business – check out our free webinar here.
So, if you use social media to market your business, and you have a great strategy but it just takes so much time, you may want to consider AI to help. Our training courses take you through some great tools for specific purposes and make recommendations for you. We have one specifically on AI use in social media. Check it out here. Try AI and then decide if you love the tools as much as we do.
